Whether you are facing a TV or radio audience, newspaper journalists, a conference or shareholders’ meeting, addressing your customers, clients, suppliers or employees, effective communication is essential. Every appearance should be a performance.

 

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The ability to deliver a confident presentation, to handle television & radio interviews or address a conference are essential management skills. m3training offers you the training you need. We combine the skills of amtv in broadcasting and M&M Communications in PR, to run workshops in:

 

Media Awareness

You may have communications professionals in your organisation who eat, sleep and breathe the media, but many others need to understand what makes the media tick – either to take advantage of opportunities or to avoid very public slip ups. Our media awareness sessions cover:

  • General media orientation
  • What is a story?
  • What do the media want?
  • How to ‘sell’ your story
  • Crisis news management
  • The purpose of news conferences

 

Handling TV and Radio Interviews

Our objective as media trainers is to equip individuals with the skills they need to conduct television, radio and press interviews effectively. We cannot guarantee to turn all participants into media stars, but we can promise an instructive and enjoyable day, which will enable you to handle journalists with confidence and flair.

We use real or realistic scenarios for practice, based on knowledge of your industry sector. Workshops can be run at your offices, at a hotel or a broadcast TV studio. In all cases, interviews are recorded and constructive feedback enables you to improve your technique with each new take.

We only employ experienced broadcast and print journalists with crucial insider knowledge. We won’t teach you to dodge questions but to deliver your message and to tell the truth effectively.

 

Presentation Skills

Everyone can learn the skills to be a confident and persuasive presenter. Whether you are preparing a conference presentation, addressing a public meeting or presenting proposals to your bosses, we’ll help turn your presentation into a performance. We want you to be the speaker they remember…..but for the right reasons.

Our training courses are designed to help everyone make the most of their material and focus on practical steps to success. Presentation skills training can be applied to a wide range of situations so a generic course can be delivered to a mixed audience, but we prefer to tailor courses to particular needs, such as a recent course for finance managers – ‘Making Finances Fascinating’ and a series of targeted courses held for managers in one organisation to help them refine a vital presentation and work as a group.

We know that managers will be called on most frequently to address audiences of between five and twenty. Courses are structured to develop delegates’ skills and confidence in an encouraging, positive and patient environment whilst maintaining an element of fun and active participation.

 

Crisis Management

Crises are bad enough without the media spotlight. Once the media seize upon a story, your ability to manage the crisis acquires a different dimension. With 24-hour news coverage, tighter timescales and shrinking budgets, all journalists are under greater pressure.

This fierce competition and the growth in news outlets mean that your local difficulty can become a major crisis, simply due to the exposure it gets. A story that appears on a website can be worldwide news before the local paper has been printed.

And if you don’t provide the facts, they’ll look for ‘the truth’ elsewhere, so make sure you add media handling into your crisis management plans and take advantage of m3training’s specialist workshop.

 

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